Receive the German-language trade magazine "werbewoche" in the Issue 18/2008 as a PDF download with the following table of contents:
Page 7
Smoke signals
The anti-smoking campaign by cR Kommunikation and By Heart has caused cigarettes to show signs of being downhearted.
Page 8
What annoys women
Everyday horror show: the new Annabeile campaign by Spillmann Felser Leo Burnett.
Page 8
Finanz und Wirtschaft fillets what is happening on the markets and makes details visible: Wirz visualizes this achievement in various subjects.
Page 11
User-generated content disenchanted
Some video films on YouTube supposedly made by amateurs are in fact professionally produced
Page 13
Regional Power
Zürcher Oberland Medien strengthens its presence in its home region with free titles.
Page 14
A ship with dinghies
Local strategy Subscription newspaper, weekly large circulation and five small weeklies: The Zürcher Oberländer now wants to cover its territory on three levels.
Page 15
For sale to the highest bidder
New backers will probably soon decide how to proceed with the business newspaper L'agefi.
