Receive the German-language trade magazine "werbewoche" issue 18/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
Petra Zehnder heads Heye Zurich. Demanding top account: McDonald's Switzerland
JobChange
Page 5
Column
People don't want facts, they want stories, Constantin Seibt knows
Editorial
Page 7
Mail
On posters, the little man formulates unvarnished what the yellow giant means to him
Uri
The canton of the Gotthard traffic jam steps on the gas and presents itself as a place of attractive temptations
ÄdRating
Page 8
Watches Gontexta Bern has created for Edox &. Vista SA a globally applicable image campaign
M-Budget
Latest item of Migros' cult cheap line: a mobile cheap party
Page 9
SRC
On World Red Cross Day, it should become clear that there is also a lot of need close by
Page 10
Edipub
French media beat the advertising drum in German-speaking Switzerland in front of customers' offices
Page 11
Technology
A huge touchscreen offers opportunities to make it big in the shop window
Page 14-15
New Campaigns
Page 17
Media planning
Publicom presents the new map of Swiss business areas - publishers judge
Page 19
Publisuisse
TV marketers feel the spring. Interview with Publisuisse JIT Martin Schneider
Page 20
Crossmedia
Thanks to radio spots in the GityPool, inserts in the Sunday press should be able to make themselves heard better
Page 21
Shortlist
Beat Fritsch experienced at the festival of Publimedia Guba total
