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Issue 18/1993

Receive the German-language trade magazine "werbewoche" in issue 18/1993 as a PDF download with the following table of contents:

Diana Strebet,

Aebi BBDO: "Cost management cannot be delegated to consulting".

Pierre Lamuniere

the P does not pay 40 percent

Jürg Moser

wants to give the "fog splitter" a new profile

Positions

Column: Goodbye recession?

The biggest problems of the advertising industry

Magazine

"Advertising Day": Assembly Marathon

Marketing

Interio goes crazy

Media

"züri-tip" spits new notes

Part TV: For whom the bell tolls

Weekly high

Background

Advertisers with an entrepreneurial spirit: Example Contexta

Readers' comments

Category: Single issues

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