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Issue 17/2018

Receive the German-language trade magazine "werbewoche" in issue 17/2018 as a PDF download with the following table of contents:

To the point

Die neuen Meinungsmacher

Influencer Marketing

«Oft fehlt eine grundlegende Strategie»

Das Einmaleins des Influencer-Rechts

Guide

In acht Schritten zur gelungenen Influencer-Kampagne

Survey

«Was halten Sie von Influencer-Marketing?»

Influencer-News

13 Questions for ...

Marietta Albinus, Senior- Konzepterin/Art-Direktorin bei Yellow

Opinion

Hütet euch am Röstigraben!

Head of the week

Nick Lüthi, Chefredaktor der Medienwoche

Theopil ButzQ Stadtrundgang der schlechten Aussichten

New Campaigns

Präventions-Thriller gegen Cyber-Attacken

Brands

«IWC, seit 1868. Und solange es noch Männer gibt.»

Zattoo

Fernsehen, aber bitte persönlich

Who-is-who

Webstage Masters – Influencer-Marketing-Konferenz 2018

Jobchange

Budgets

Swiss illustrators

Anita Allemann

Noticed/Said

Cartoon/Last but not least

Category: Single issues

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