Issue 17/2017

Receive the German-language trade magazine "werbewoche" in issue 17/2017 as a PDF download with the following table of contents:

To the point

My brain wants freedom of thought!

Schuetzengarten

In the silence lies the power

How has underwear marketing changed in 150 years, Monsigneur Zimmerli?

Opinion

The newspaper becomes a mobile phone supplement

Theophil Butz about an advertising monster

13 Questions for ...

Bruce Roberts, CD TBWAZurich

Industry Report "Moving Image

More authenticity, less agency

What role does moving image play in the media mix?

InStream versus OutStream

Action guide for successful online motion picture advertising

The marketing of the future

Visibility and interaction are the be-all and end-all

Where is moving image headed in 2018?

The variety of offers on TV is not self-evident

More website visits thanks to wild YouTube office list

Zattoo

How an idea makes a career

Exclusive insight into the Admeira workshop

New Campaigns

Media Opinion

Darwinism for journalists

Press spokespersons and bloggers mutate into brand ambassadors

Style Radar

Gone with the wind

Reading tips

Jobchange

Budgets / Corrigendum

Swiss photographers

Cyrill Matter

Said / Noticed

Cartoon / Last but not least

Category: Single issues

CHF 14.50