Receive the German-language trade magazine "werbewoche" in issue 17/2014 as a PDF download with the following table of contents:
REIN
COLUMN
Oliver Classen is annoyed by allegedly top-serious studies and Theophil Butz grumbles about incomprehensible advertising.
Saatchi & Saatchi Zurich enters second round with Tony Card
Alpha 245 has developed a new brand identity for the Swiss DIY store JUMBO
In the Swiss Annual Report Rating 2014, Clariant wins ahead of Swisscom and Swiss Re
Budget time for social media
13 Questions for Gabriel Peisker, Creative Director and Co-Founder of Erdmannpeisker
Werbewoche's impact check shows which campaigns perform best
NEW CAMPAIGNS
The info pages of IAB Switzerland
The most important questions and answers (FAQ) on the ruling of the Supreme Court of the European Union, which values the right to be forgotten more highly than the freedom of information and expression.
Culture magazine Quottom in transition
Ostschweiz am Sonntag (OaS) should have helped the Sonntagspool, the combination of NZZ Sunday titles, achieve the highest reach in the Sunday advertising market. This clearly did not succeed. Corrections are now needed
One should not cut down the tree that bears fruit, says Bernard Maissen in his replica
HEAD OF THE WEEK
Matthias Saner of Sanerstudio is the head and heart behind online design media
SHORTLIST
Werbewoche was there: Media Congress, Cannes Lions, Media Talents
