Issue 17/2012

Receive the German-language trade magazine "werbewoche" in issue 17/2012 as a PDF download with the following table of contents:

CLEAN

ITEM 1

150 branches pulling in the same direction

Top 2

Behind the 77 tracks

COLUMN

Oliver Reichenstein describes the end of the analogue world, Anne-Friederike Heinrich develops product ideas and Theophil Butz grumbles about false images.

77 ladies and gentlemen of the Bernese advertising creation Hessen put themselves in the individual light by Werner Tschan

Publids and Zurich car insurance discover the family and Maxomedia draws attention to the dangers of driving in autumn with a mailing for TCS.

Dieter Meier has designed an elaborate advertising film for the new VW Golf 7.

Directorships come and go in Zurich. The opera and the Geissbühlers remain

targeting

Pascal Geissbühler takes over as Creative Director at Branders

Observer Guide Prenuptial Agreement

In the 2012 Annual Report Rating, Röche wins ahead of Swiss Re and Geberit.

Manuel P. Nappo about fake friends

NEW CAMPAIGNS

Keyword media policy

National Councillors Hans-Jürg Fehr and Filippo Leutenegger in conversation with Werbewoche

Radio 105 founder Giuseppe Scaglione talks to Werbewoche about loud music, criticism of his station's information offering and the future of digital radio

Swiss Media Congress 2012

Internet usage continues to rise, and with it web-based TV use

HEAD OF THE WEEK

Andreas Mädler wanted to take on creative responsibility and move the cross-media agency Noise forward creatively

SHORTLIST

Werbewoche was present at the Media Research Day, the Media Congress and Dachkomm

EVENTS

EYECATCHER / JOBCHANGE

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