Receive the German-language trade magazine "werbewoche" in issue 17/2012 as a PDF download with the following table of contents:
REIN
ITEM 1
150 branches pulling in the same direction
Top 2
Behind the 77 tracks
COLUMN
Oliver Reichenstein describes the end of the analog world, Anne-Friederike Heinrich develops product ideas and Theophil Butz grumbles about false images
77 ladies and gentlemen of the Bernese advertising creation Hesse put themselves in an individual light by Werner Tschan
Publids and Zurich car insurance discover the family and Maxomedia draws attention to the dangers of driving in the fall with a mailing for the TCS.
Dieter Meier has created an elaborate advertising film for the new VW Golf 7
Directorships come and go in Zurich.
The opera and the Geissbühlers stay
in focus
Pascal Geissbühler takes over the role of Creative Director at Branders
Beobachter guide to prenuptial agreements
Röche wins ahead of Swiss Re and Geberit in the 2012 annual report rating
Manuel P. Nappo on false friends
NEW CAMPAIGNS
Keyword media policy
National Councillors Hans-Jürg Fehr and Filippo Leutenegger in conversation with Werbewoche
Radio 105 founder Giuseppe Scaglione talks to Werbewoche about loud music, criticism of his station's information offering and the future of digital radio
Swiss Media Congress 2012
Internet usage continues to rise and with it web-based TV usage
HEAD OF THE WEEK
Andreas Mädler wanted to take over creative responsibility and move the cross-media agency Noise forward creatively
SHORTLIST
Werbewoche was present at the Media Research Day, the Media Congress and Dachkomm
