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Issue 17/2002

Receive the German-language trade magazine "werbewoche" issue 17/2002 as a PDF download with the following table of contents:

GREGOR ESCHLE

wants to take the magazine out of the tabloid corner as the new advertising director of Facts:

JOSEFJUNGO

as the Swiss head of the K-Group, thinks more of selling than giving away:

IHAG IS BIG

New campaign; For the private bank IHAG, Dai plays the advantages of small.

ANNA l(S)ST THE BEST

New campaign; Exxtra goes premium for Migros' fresh convenience label, Anna's Best.

NZZ BUYS PEANUTS

Media; But the NZZ is happy to buy Ringier's peanuts - even if they are roasted in Lucerne.

FISCH-MEIER-AWARDS

Shortlist; Fisch Meier Direkt took home eight prizes at this year's DM Awards.

GABRIELE FISCHER

as editor-in-chief and publisher of brand eins, is also a shrewd border crosser:
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