Ausgabe 17/1993 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in issue 17/1993 as a PDF download with the following table of contents:

Alain Faberez

buys "L'Agefi" and "Bilan"

Dong Walsen

about the future of communication

Prof. Dr. Richard Kühn

with new marketing manager course

Positions

The categorical imperative

Agencies

Cathay Pacific and United Airlines from one kitchen

Training

New course for marketing managers

Direct marketing

Murray Raphel seminar in Zurich

Media

The Tages-Anzeiger in the 1992 financial year

New York Report

Dong Watson on the future of advertising agencies

Weekly high

Readers' comments

Category: Single issues

CHF 14.50

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