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Issue 16/2017

Receive the German-language trade magazine "werbewoche" in issue 16/2017 as a PDF download with the following table of contents:

To the point

Rethinking marketing - (re)marketing thinking

WeChat? For sure!

"Advertiser of the Year" docks at "Best of Swiss Web" Award Night

News in brief

Opinion

Building the bridge to consumer aspirations

Theophil Butz on money in the advertising world

Seen and heard at SwissMediaForum 2017

Head of the week

Adrian Margelist, CCO of Mammut

13 Questions for ...

Reto Schild, Creative Director and Partner at Maxomedia

New Campaigns

Regula Bührer Fecker "An Evil of Time

Deciding, but then hopping right on".

Media Opinion

The forgotten public service

What is actually ...

Profiling ( in the Data Protection Act)?

Seven tips for CEOs

Innovation Madness

Modern Marketing Blueprint

1001 nights are too few

Seven theses on the subject of storytelling

What do you know about ...

Digital marketing and data management?

Mrs. Mügge reads

"Hegarty on Creativity.

Style radar

Pumps superfluous!

Brands

Rolls-Royce of chairs

Jobchange

Budgets

Swiss photographers

Luca Zanier

Noticed / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50

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