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Issue 16/2016

Receive the German-language trade magazine "werbewoche" in issue 16/2016 as a PDF download with the following table of contents:

To the point

Attention!

Animation film

One minute cancer, lots of fun

Branding

People make brands

13 Questions for ...

Dennis Lück, CCO Jung von Matt

Robot

Eerily similar

On our own account

Malini Gloor introduces herself

Theophil Butz about the cosmopolitan city of Zurich

"Chli müesam tue"

Kaspar Surber, Deputy Editor WOZ

News

New Campaigns

The Impact Check of Werbewoche

Why chatbots are the new apps

What is actually ...

a bot?

Guinness

More visitors than on the Jungfraujoch

Style radar

Not without my cell phone?

Darryl von Däniken

"Radio reaches the most important of our senses"

Customer Journey

Are we on the same journey as our customers?

Reading tips

Influencer Marketing

Instagram's snapping ambassadors

Digital

Advertising strategy 2107 - cheating!

Frank Bodin

Big Data vs. Big Ideas?

Who is Who

Adello mobile advertising trade event

Who is Who

Swiss Media Forum Lucerne

Dmexco Satellite

New major event for the Zurich digital industry

Jobchange

Budgets

Swiss photographers

Kilian Kessler

Heard at the Swiss Media Forum

Cartoon / Said / Last but not least

Category: Single issues

CHF 14.50

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