Issue 16/2014

Receive the German-language trade magazine "werbewoche" in issue 16/2014 as a PDF download with the following table of contents:

CLEAN

COLUMN

Josefa Haas calls for a new media order, Anne-Friederike Heinrich for more obedience and Theophil Butz for intelligent advertising.

Samsung Galaxy Alpha

Real life can be like this

Supertext

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Marketing

Another app?

In-stream advertising

Make skiers melt

Reflect before briefing - better briefing by broadening horizons

Manuel P. Nappo

<>

Florian Weischer

Old school is the new black

13 Questions for Regula Buhrer Fecker, Partner Rod Kommunikation

NEW CAMPAIGNS

The information pages of Swiss Marketing

Otto Meier

Back to the Future

<> launched

COPY OF THE WEEK

Ralf Brachat has been Managing Director at swiss radioworld for half a year now

SHORTLIST

The advertising week included the launch of the new Coop newspaper, SuisseEMEX, Radio Day & Radio Night, Summer-End - Party NZZ-Netz & Moneyhouse, VSV-Schiffin

EVENTS

EYECATCHER /JOBCHANGE

OUT

Category: Single issues

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