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Issue 16/2014

Receive the German-language trade magazine "werbewoche" in issue 16/2014 as a PDF download with the following table of contents:

REIN

COLUMN

Josefa Haas fordert eine neue Medienordnung, Anne-Friederike Heinrich mehr Gehorsam und Theophil Butz intelligente Werbuung

Samsung Galaxy Alpha

So schon kann echtes Leben sein

Supertext

<<Number 7 hat mir dia Tranen in dia Augen getrieben>>

Marketing

Another app?

In-Stream-Advertising

Make skiers melt

Vor dem Briefen reflektieren - bessere Briefing durch Horizonterweiterung

Manuel P. Nappo

<<Twitter help me avoid journalist>>

Florian Weischer

Old School ist das neue Schwarz

13 Fragen an Regula Buhrer Fecker, Partnerin Rod Kommunikation

NEW CAMPAIGNS

The info pages of Swiss Marketing

Otto Meier

Back to the Future

<<Center for Digital Business>> lanciert

KOPE DER WOCHE

Ralf Brachat ist seit einem halben Jahr Managing Director bei swiss radioworld

SHORTLIST

Die Werbewoche war dabei Lancierung der neuen Coopzeitung, SuisseEMEX, Radio Day & Radio Night, Summer-End - Party NZZ-Netz & Moneyhouse, VSV-Schiffin

EVENTS

EYECATCHER /JOBCHANGE

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