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Issue 16/1993

Receive the German-language trade magazine "werbewoche" in issue 16/1993 as a PDF download with the following table of contents:

Paul Reutlinger

puts all its eggs in the business class basket

Feter Kettiger

wants greater homogeneity in BSW

Reinhold Weber

"You can also tell me asshole."

Agencies

McCann-Erickson Geneva: New look for Union Suisse

Positions

Survey on Swissair business class advertising by GBBS

Agencies

58th General Meeting of the BSW

Direct marketing

Nestle: 60 percent more market share within three years

Marketing

Nintendo launches first Swiss video game championship

Weekly high

Media

Bakom presents radio fee splitting

Readers' comments

Category: Single issues

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