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Issue 16-17/1977

Receive the German-language trade magazine "werbewoche" issue 16-17/1977 as a PDF download with the following table of contents:

The traditional side with the "clap".

And because it's a double number, one more

Editorial and letter to the editor

Klöti reshapes and renames

In MAGAZINE: D. Schwarz on forecast models

More surreptitious advertising

Peter Harbauer about "Creatives

And some new reference books

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