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Issue 15/2018

Receive the German-language trade magazine "werbewoche" in issue 15/2018 as a PDF download with the following table of contents:

To the point

Courage imagines the paths shorter

Siroop on green

How Komet accompanies Coop's expansion of Microspot.ch in terms of communications

Neuromarketing

This is how the emotion boost for brands succeeds

News

Theophil Butz grumbles about the advertising debacle for the Meater spectacle

Head of the week

Dominik "Mietmaul" Zeltner, commercial spokesman

13 Questions for ...

Sarah Hiltebrand, Business Manager, CD & Partner at The Answer

New Campaigns

Impact Check

Cows against chickens

"Purpose"

Multi-purpose, but not a panacea

Customer Journey

Desperate customers -desperate readers?

Performance Marketing

Strategy against wastage

Olfactory Marketing

Mmh, how that smells ...

Brands

Sigg - Me Bottle

It's a Match

Manchester City and Tinder team up

What is actually ...

contextual targeting?

Who is who

20 years TBWAZurich

Jobchange

Budgets

Swiss illustrators

Natalia Gianinazzi

Noticed / Said

Cartoon / Last but not least

Category: Single issues

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