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Issue 15/2017

Receive the German-language trade magazine "werbewoche" in issue 15/2017 as a PDF download with the following table of contents:

To the point

Cumulus is not a customer experience

Swiss press

Attractive and important for migrants

News in brief

People Agency

"Discrepancy between reality and briefings."

Media underexposure

For example the mafia

Theophil Butz on the misery of our advertising industry

Head of the week

Simon Raess, founder of Ginetta

13 Questions for ...

Martin Fuchs, Creative Director at Yjoo by Farner

New Campaigns

Impact Check

Well advertised with safety

New Campaigns

What is the real benefit of Programmatic Buying?

Woodvetia Finale

Once be a hero of wood

Media Opinion

"Homo discens"

Media Trends

Customer enthusiasm - wow, my ass!

Advertising Success Attributes

Highest railroad

Isn't there something going wrong with our marketing?

What are actually ...

Lookalikes?

Clever linking of media

Reading tips

Jobchange

Budgets

Swiss photographers

Yuki Lutz

Noticed / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50

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