Issue 15/2016

Receive the German-language trade magazine "werbewoche" in issue 15/2016 as a PDF download with the following table of contents:

To the point

Why the newspaper may no longer be called newspaper

Kuka

Making brand soul visible

Feedback

please not like this!

13 Questions for ...

Sandro Walder, owner and managing director Walder, Werber advertising agency

Bullshit and fake boobs

Theophil Butz gives tips for better advertising

Head of the week

Samuel Christ, ECD at Wirz

News

New Campaigns

Campaign

Sweet for critics

What is actually ...

Behavioral Targeting?

Campaign

"Nöd Ju6e"

Animation film Switzerland

Wide range of applications

Brands

hot loved and cool packaged

Style radar

The makeup on the job question

Postcards

Revival of a classic

Reach research

Challenges of the integral advertising world

One question - six answers

Are agencies a discontinued model?

Master of adaptation

BuzzFeed

Extraterrestrial good

NASA robot Curiosity tweets from Mars

Marietta Mügge's conclusion

Consumer criticism porn

Events

Jobchange

Budgets

Swiss photographers

Timur Geyran

Said / Top / Flop

Cartoon / Last but not least

Category: Single issues

CHF 14.50