Issue 15/2014

Receive the German-language trade magazine "werbewoche" in issue 15/2014 as a PDF download with the following table of contents:

CLEAN

COLUMN

Andrea Jansen on the web that never forgets and Theophill Butz on the Vogue principle

Branding 2.0

Adello

Always there - always ready

99 design suggestions from experts

Beat Hürlimann on the viral social media campaign #ALSIceBucketChallenge

13 questions for Markus Ruf, co-owner and creative director of Ruf Lanz

Shorcuts

branded storytelling

impact check

How are current campaigns performing with consumers?

NEW CAMPAIGNS

Emoji

Stinky finger included

Social media use increases audience engagement

HEADS OF THE WEEK

Wirz Wietlisbach Dialog won some of the most important dialogue marketing awards in the German-speaking world this year.

SHORTLIST

Advertising Week celebrated with Clear Channel, media law firm Alpha 245

EVENTS

EYECATCHER /JOBCHANGE

OUT

Category: Single issues

CHF 14.50