Issue 15/2000

Receive the German-language trade magazine "werbewoche" issue 15/2000 as a PDF download with the following table of contents:

ULRICH BOLLMANN

comes to the fore after Dieter Jäggi as CEO of Burson-Marsteller:

MARIO NEUHAUS

wants to attract more visitors to Basel again as head of communications for Muba:

AVEDON'S MOTHER

New campaign: Richard Avedon photographed the "mother of all trade fairs" for Muba.

FAIR TRADE ADVERTISING

New campaign: The Max Havelaar Foundation is polishing up its fair trade image with a new campaign.

MEYER'S WITHOUT FASHION SHEET

Media: Everything is new in May. The fashion magazine becomes Meyer's, an up-to-date women's magazine. With fashion.

ALMOST AS BEAUTIFUL AS A SEEGFRÖRNI

Media: The Zürichse-Zeitung newspaper group has (almost) made it. Now only the Thalwilers are missing to complete the lake circuit.

ELISA BORTOLUZZI

explains what advantages large companies are securing for themselves with the new patronage:

BLOODBOOK TRACK

News: A cultural sponsorship story tells us how postcards become a book about Shakespeare on the Zurich stage.
Category: Single issues

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