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Issue 15/1997

Receive the German-language trade magazine "werbewoche" issue 15/1997 as a PDF download with the following table of contents:

BEATRICE TSCHANZ

Power woman at SAir:

READING AS A CAREER TOOL?

Campaigns: Balance sheet advertising by Farner Publicis - FCB

CULT BRANDS IN DANGER

Marketing; The powerlessness of brands in the face of the gray market

KLAUS J. STÖHLKER

Iprovokes BSW guests

"I SOLVE EVERY TASK"

Magazine: Portrait of illustrator Marcel Reich

AUTOWEB FOR GARAGE OWNERS

New media: Publicitas and Eurotax offer multimedia application for garage owners

LOSSES FOR TV STATIONS

Media: The new SRG research results

FREDY GSTEIGER

about the reiaunch of Weltwoche:
Category: Single issues

CHF 14.50

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