Ausgabe 15/1996 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" issue 15/1996 as a PDF download with the following table of contents:

MIGROS HAS A THING WITH BRANDS

Campaigns: positioning of own and third-party brands

SWATCH AS A "DIFFICULT ANIMAL

Background: Swiss advertisers struggle with cult Swiss watch brand

"IDEAL HOME" EVEN MORE IDEAL?

Media: Relaunch of the home and architecture magazine

BOULEVARD TO THE HIGHWAY

Media: "Blick" with third bundle "Private

INTERNET EMOTIONALITY

Media: New cyberspace magazine "Slash

"NEBELSPALTER" IN BASEL HANDS

Media: Friedrich Reinhardt takes over the satirical paper

Category: Single issues

CHF 14.50

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