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Issue 14/2014

Receive the German-language trade magazine "werbewoche" in issue 14/2014 as a PDF download with the following table of contents:

REIN

COLUMN

Karl Lüönd questions live ticker, Anne-Friederike Heinrich mourns Robin Williams and Theophil Butzmotzt talks about exhausting vacations

The citizen journalists

Transparent campaign for Bank Coop

Aligro

cinematic campaign

Online marketing - the goal points the way

13 questions for Daniel Meier, founder and co-owner of Unikat

The info pages of Swiss Marketing

The info pages of IAB Switzerland

NEW CAMPAIGNS

Print

no place for l'art pour l'art

Reach is not everything

Advertising impact

Are entertaining TV commercials worth it?

HEAD OF THE WEEK

Fredy Hämmerli from Swisscontent is a declared doer

SHORTLIST

Advertising week celebrated 10 years Great Garbo - Baldenweg

EVENTS

EYECATCHER /JOBCHANGE

OUT

Category: Single issues

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