Issue 14/2011

Receive the German-language trade magazine "werbewoche" issue 14/2011 as a PDF download with the following table of contents:

CLEAN

Top 1

Advertising fairy tale in Braunwaid

COLUMN

Hans Stutz reports on Norwegian "newspaper turning", Anne-Friederike Heinrich ponders on commercials for dogs and other marginalized groups and Theophil Butz grumbles about packaging.

Race against cancer

Every participant counts at the cycling race against cancer on 27 August on the Gotthard

Online is trumps

Republica has created an online game for the Bernese police, Advico Young & Rubicam sends five friends to Shanghai for Camel and Jung von Matt/Limmat catapults Facebook friends directly into the Grisons mountain sun.

Werbewoche's impact check shows how current campaigns are performing

Observer Guide New Swiss Code of Civil Procedure

KSB has let pupils be creative for Flirslanden and Maxomedia encourages young people to save with Valiant.

NEW CAMPAIGNS

corporate publishing

Digital publishing, reader-friendliness, orientation in the communication Babylon

The social media trend is having a profound impact and companies need to make fundamental changes - Online survey on social media monitoring in Switzerland

EVENTS

HEAD OF THE WEEK

Lilo Killer, one of the first and best-known art buyers in Switzerland, founds a new pool of over 20 Swiss photographers.

EYECATCHER/JOBCHANGE

OUT

Category: Single issues

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