Receive the German-language trade magazine "werbewoche" issue 14/2011 as a PDF download with the following table of contents:
Advertising fairy tale in Braunwaid
Hans Stutz reports on Norwegian "newspaper turning", Anne-Friederike Heinrich ponders on commercials for dogs and other marginalized groups and Theophil Butz grumbles about packaging.
Race against cancer
Every participant counts at the cycling race against cancer on 27 August on the Gotthard
Online is trumps
Republica has created an online game for the Bernese police, Advico Young & Rubicam sends five friends to Shanghai for Camel and Jung von Matt/Limmat catapults Facebook friends directly into the Grisons mountain sun.
Werbewoche's impact check shows how current campaigns are performing
Observer Guide New Swiss Code of Civil Procedure
KSB has let pupils be creative for Flirslanden and Maxomedia encourages young people to save with Valiant.
Digital publishing, reader-friendliness, orientation in the communication Babylon
The social media trend is having a profound impact and companies need to make fundamental changes - Online survey on social media monitoring in Switzerland
HEAD OF THE WEEK
Lilo Killer, one of the first and best-known art buyers in Switzerland, founds a new pool of over 20 Swiss photographers.