Receive the German-language trade magazine "werbewoche" issue 14/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
Peter Hürlimann offers customer-oriented advice on design and visual communication in his studio
JobChange
Page 5
Column
Sacha Wigdorovits celebrates the late Pope as a brilliant brand manager who became a brand himself
Page 7
Frighteningly chilling: Ruf Lanz, wearing a horror mask, calls on people to protect their heads with a bicycle helmet.
Prevention
Ruf Lanz uses a horror helmet to warn cyclists who are riding without head protection
EtatNews
Page 8
Fashion
Strellson defies the shrinking market in the clothing industry with consistent brand management
Page 9
Clean, clean!
A sturdy soap couple plays the leading role in the campaign for Comfort fabric softener.
Detergent
A pair of fabric soaps are to draw attention to Comfort with guerrilla appearances
Page 10
Chief advertiser
At Dillustre, editor-in-chief Christophe Passer personally solicits readers.
Industry association
BSW spices up its name and wants to focus the Effie even more on efficiency
Print media
Ringier Romandie lets the editors-in-chief of L'Hebdo and L'illustre advertise their titles
Page 11
Agencies
Half a century ago, Andre Berner launched Werbe & Verlags AG. A look back
Page 13
Telecom
At Sunrise, customers' wishes are fulfilled immediately, as AY&R shows in a new campaign
Sunday press
FCBLK is supposed to build excitement for the new SoBli magazine Sie -i- Er, but has not even seen the cover yet
Page 17
PR
In IT trade journals, advertising clients often prefer editorial appearances to advertisements
ShortCuts
Page 18
IT trade media
The twenty or so titles in the Swiss market eat hard bread in some cases, but are optimistic
Interview
Markus Ehrle, Publimedia, on the current situation and the outlook for IT trade media
Page 19
Market data
The new communications atlas - a treasure trove for advertisers and media planners
Page 20
Magalog-mania
The journalistic ennoblement of catalog content is giving publishers a run for their money.
Magalogs
Companies such as Kuoni and Globus are upgrading their catalogs to magazines - competition for publishers
Page 21
Balance sheets
Ringier can celebrate 2004 as a record year - Edipresse closes with a loss
Page 23
Events
Imprint
Page 24
Shortlist
Beat Fritsch spotted celebrities at the Eacts birthday party and up-and-coming talent at the Visual Days
