Receive the German-language trade magazine "werbewoche" issue 14/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
Beat Model - Director of Polycom Zurich and committed promoter of young talent
JobChange
Page 5
Column
Stephan Russ-Mohl on innovative and instructive self-criticism in editorial offices
Page 7
Retail trade
Migros and Exxtra show young people what's better than a vacation: a new fruit drink
Power drink
Ovomaltine has been using TV commercials for almost 40 years. New tes subject: "Never give up!"
EtatNews
AdRating
Page 8 to 11
Special: Watches
Basel is currently under the spell of timepieces. Plus articles on brand management on classic paths and online, watch advertising and watch design
Watches are both everyday objects and luxury goods. This requires creative communication
Page 12-13
New Campaigns
Page 15
Wemf/Newspapers
The circulation figures for 2003 show prominent losers, some stalwarts and 20 Minuten as the big winner
ShortCuts
Page 16
Wemf/Magazines
The business press also suffered in 2003. Some traditional magazines fared better
Page 17
Youth magazine
Basel gets a new magazine for 16 to 25-year-olds
Page 18
Wemf/Interview
Director Rene Schmutz on breakdowns in new projects and dealing with criticism
Page 19
Local newspapers
The Zuger Presse is still making losses and is starting a new attempt to establish itself definitively
Page 20
Shortlist
Facts hosted a fine party for the relaunch
Page 22
Books & More
James T. Hamilton on the market logic of the info business: "All the News That's Fit to Seil"
