Ausgabe 14/1997 - Werbewoche m&k

Receive the German-language trade journal "werbewoche" issue 14/1997 as a PDF download with the following table of contents:

ANDRÉ ZOFKA

is the new Head of OMD:

BEASTLY RELAXED

Campaigns; First appearance of W,H,S, for Relax

INCITEMENT TO SELL

Campaigns: TV spot for the Tages-Anzeiger's small ads

DANCE OF THE TITANS

International; advertising partnership between Walt Disney and McDonald's

HANSPETER LEBRUMENT

across south-eastern Switzerland:

NOT UPSIDE DOWN

Media; Jura satirical period in writing La Tuile

OLIVIER BERNHEIM

about the watch brand Raymond Weil:

Category: Single issues

CHF 14.50

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