Issue 13/2013

Receive the German-language trade magazine "werbewoche" in issue 13/2013 as a PDF download with the following table of contents:

CLEAN

Top 1

The lake smiles, it invites you to sing

COLUMN

Hans Stutz pleads for real tolerance, Anne-Friederike Heinrich practices self-experimentation and Theophil Butz acts as a repetitor.

Boost, the full-service marketing and sales agency, launched a new collection campaign for Valora at the Züri-Fäscht festival.

Digitalisation, social media and big data are radically changing economic and social conditions. Only companies that adapt will survive, warns the book "Digital Darwinism". Co-author Karl-Heinz Land in an interview

On behalf of Swiss Transfusion SRC, the Campaign Forum is recruiting blood stem cell donors.

Social media aggregators can improve!communication with consumers

There are industries where the lawyer is part of the marketing team

The impact check of Werbewoche shows which campaigns perform best

The info pages of Swiss Marketing

Corporate Publishing Forum

NEW CAMPAIGNS

Turgut Karaboyun, editor-in-chief, and Mine Bardakci, editor, explain the concept of a new newspaper in an interview with Werbewoche editor-in-chief Pierre C. Meier.

News, dialogues and games attract TV viewers to the social web

HEADS OF THE WEEK

Andreas Steiner and René Karrer offer their advertising under the label rosarot. The agency runs its own fashion label

SHORTLIST

Advertising Week was at the summer party of Shining & Co, at the HEV barbecue party and at the Zurich Advertising Club.

EVENTS

EYECATCHER / JOBCHANGE

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