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Issue 12/2018

Receive the German-language trade magazine "werbewoche" in the 12/2018 issue as a PDF download with the following table of contents:

To the point

Time-shifted into the future;

Blockchain

Hype or the next big thing?

Swisscom Blockchain

Interview with Sven Möller, Head of ICO Advisory

News

Media Opinion

Fabio Pontiggia, Editor-in-Chief Corriere del Ticino

13 Questions for ...

Patrick Beeli, Creative Director at Havas Creative

The Motz of Butz "You don't have to see that, Anibis.ceha!"

Head of the week

Christoph Zimmer

Impact Check

Draw in the duel of the barbecue giants

Christoph Spengler

The customer journey is a matter for the boss

Hürlimann

Six social media tips for retail

GDPR for agencies

Contextual Targeting

Precise ad targeting through contextual placement

Reading tips

Who is Who:

ComImpact 2018

Who is Who

Swiss Brand Congress

Who is Who

Zattoo World Cup Töggele

Jobchange

Budgets

Swiss illustrators

John Hollander

Noticed / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50

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