Issue 12/2017

Receive the German-language trade magazine "werbewoche" in the 12/2017 issue as a PDF download with the following table of contents:

To the point

"Eifel sunshine as a brand"


Long live print

Pitfalls and solutions in cross-device marketing

Marketing of things

No Motz from Butz

Peter Lesch represents Theophil Butz

Head of the week

Michael Waldvogel, owner of Idfx

13 Questions for ...

Nico Ammann, Creative Director at Heimat Zürich

Industry Report "Media Trends I


Marc Sier


J. R. Bächler / S. Glaab-Seuken


Franco Monti


Heinz Schopfer


Martin Baumgartner


Thomas Back


Sven Ruoss

New Campaigns

What do you know about ...

digital marketing campaigns?

Label - enticement and information at the same time

Style radar

Pack suitcase

Media Opinion

The laughing third of the free news

Social media

snap, pin, post, tag, like, buy

Digital Detox / What is actually ...

Fingerprinting in online marketing?

Who is Who

Crossmedia Award

Who is Who

SDV Award Night

Who is Who

Summer party NZZ Media Solution

Who is Who

Launch Event Swiss Moving Media

Mrs. Mügge reads "Attention

The most important currency in the world"



Swiss photographers

Sören Funk

Striking I + II / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50