Issue 12/2014

Receive the German-language trade magazine "werbewoche" in the 12/2014 issue as a PDF download with the following table of contents:

CLEAN

Top 1

Domestic turnover less than 6 billion

Top 2

Swiss Party

COLUMN

Hans Stutz on the bad press of the racism penalty and Theophil Butz praises the posting of the colorful iPhone5 posters

Maxomedia breaks new ground in employer branding for PostFinance

There is no such thing as THE crisis communication

CEO Herbert Hainer on brand strategy for the World Cup, the chemical controller Bluesign from St. Gallen and the eternal duel with Nike

Manuel P. Nappo on the digital world championship

Virtually Reality will conquer the mass market in the next few years. What does that mean for marketing?

13 Questions for Thom Pfister, Creative Director and Partner Komet Kommunikationsagentur

Impact Check

We show how current campaigns are performing with consumers

NEW CAMPAIGNS

Video marketing is a strong trend, but progress is comparatively slow

Countertrades are commonplace in the industry. Some of them are tangential to the conditions. The WEMF now wants to put a stop to this.

Media users know how media content and advertising are interrelated. However, advertising acceptance in print and online is different

About a year ago, everyone was talking about social TV. However, the hype has recently died down somewhat. So is social TV already at its end?

HEAD OF THE WEEK

In August Philipp Skrabal starts as new CCO at Farner Consulting

SHORTLIST

Werbewoche visited the AGM of the Zurich Advertising Club at the Y&R Group in Zurich.

EVENTS

In cooperation with getAbstract, Werbewoche offers you fast access to top-class expertise in a condensed form.

EYECATCHER / JOBCHANGE

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