Receive the German-language trade magazine "werbewoche" in the Issue 12/2012 as a PDF download with the following table of contents:
REIN
Top 1
The new generation
COLUMN
Hans Stutz wonders how much capitalism the media can take, Anne-Friederike Heinrich reports on TV advertising with a dumbing-down guarantee, and Theophil Butz grumbles about Swisscom.
Rebranding for dielhurgauer Kantonalbank by Branders
Ramstein Ehinger Associates has developed the first binding design for Araldite
Renzen Communications launches new Rimuss Secco with daring taboo breaks
Wirz Corporate has swotted Japanese for Toyota
Nadine Borter, new BSW President in conversation with Werbewoche
Exclusive from Cannes
Internet groups take the helm
In focus
Dachcom Digital is one of the Internet pioneers
Werbewoche's impact check shows which campaigns perform best
There is a commercial strategy behind this expansion of Google Analytics
Manuel P. Nappo
My house! My car! My blood pressure!
NEW CAMPAIGNS
MEC Switzerland Managing Director Sandro Prezzi in conversation with Werbewoche
The editorial directors of the "Kinder-Tagi" are not afraid of tricky questions
Exclusive from New York
Beat Hürlimann at the Blog World & New Media Expo
The trend towards time-shifted TV will have a marked impact on the TV advertising business
The Goldbach Group collects data on user behavior in electronic media.
Publicitas moves
HEAD OF THE WEEK
Nick Brambring, CEO of Zattoo, wants to continue to position the Internet TV provider as "number 1 in Switzerland
SHORTLIST
Werbewoche was at the BSW, the Werbeclub Zentralschweiz, Mediacom and Media Hub
