Issue 12/2011

Receive the German-language trade magazine "werbewoche" in the 12/2011 issue as a PDF download with the following table of contents:

CLEAN

Top 1

Nothing new from the East

Top 2

Advertising with the Tupt

COLUMN

Jürg Altwegg on the protection of privacy by the powerful, Anne-Friederike Heinrich is happy about unbridled eating and Theophil Butz grumbles about sunrises.

Beetagg expert Hansres Emch, co-founder of the Adliswil agency Polytrop In conversation with Werbewoche

Walder, Werber has accompanied the Clientis Bezirkssparkas se Uster for a whole year in terms of communication through its 175th anniversary.

Scholz & Friends Zurich has developed a new brand communication for Sunrise and Blue Spirit has set its sights on the young target group for Orange.

Werbewoche's impact check shows how current campaigns are performing

The increase in switch-on costs requires a precise performance analysis of AdWords campaigns

Jung von Matt/Limmat is driving a new strategy with the new campaign for M-Budget and Isuntu Digital Simplicity has developed a Facebook app for Swiss.

NEW CAMPAIGNS

If you want to know something about online usage on your mobile phone, you have a variety of sources of information

TradeDoubler launches next generation retargeting and Zattoo brings live TV to all devices

By the end of the year, publishers and SRG want to reach agreement on the conditions for online advertising on the state broadcaster

Swisscom relies on Facebook and also operates its own social media tools

EVENTS

HEAD OF THE WEEK

Nadine Geissbühler works as an independent designer and has found a successful niche for herself.

SHORTLIST

Werbewoche was present at the vernissage of the ADC yearbook and at the boat trip of the Association of Swiss Publishing Professionals.

EYECATCHER/JOBCHANGE

OUT

Category: Single issues

CHF 14.50