Issue 12/2010

Receive the German-language trade magazine "werbewoche" in the 12/2010 issue as a PDF download with the following table of contents:

CLEAN

T0P 1

Karl Lüönd

ITEM 2

The message new clothes

COLUMN

Hans Stutz on the wrangling over SRG savings measures and Anne-Friederike Wilhelm on words that hurt

High-voltage repositions Search.ch and Walder Werber sees gold for the Swiss Association of Master Builders

Numero 10 with a buzz campaign for the Three Lakes Region and Unikat launches Hoome.ch

Best of Corporate Publishing 2010 Die Werbewoche zeigt die Schweizer Gewinner des grössten europäischen CP-Wettbewerbs

Communications managers need more courage, was the message at the Swiss Symposium for Communications Controlling

Recently, Google's AdWords search funnels have also been fully accessible for Swiss AdWord accounts

Werbewoche's impact check shows how current campaigns are performing

EVENTS

pr suisse

Shanghai 2010 as a communication and marketing platform

Corporate Publishing Forum

Reading tips for the summer break

Anyone who wants to write a book and does not know how to go about it can contact the book makers

paid content

A study byTransaction Consulting aims to show whether users are willing to pay for content

EVENTS

HEAD OF THE WEEK

Charles Krabichler, in the event business for 20 years, about Chicago 1928 and Stage One

SHORTLIST

Werbewoche was at the book vernissage of Karl Lüönd

EYECATCHER / JOBCHANGE

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