Receive the German-language trade magazine "werbewoche" in the 12/2006 issue as a PDF download with the following table of contents:
Page 3
Head of the week
Felix Schenker, founder, head and maker at Art-TV, wants to build a cultural alternative to mainstream television
JobChange
Page 5
Opinion
Jürg Altwegg on a People's Tribunal on French Television and the Mass Audience's Lack of Interest in Media Manipulation
Media show
Page 7
Joy reigns: FCB Leutenegger Krüll gives Sunday and its friends a hearty smile on behalf of SonntagsBlick.
Press
FCB Leutenegger Krüll's campaign aims to position SonntagsBlick as a fun and touching Sunday read.
Budget News
Page 8
Nails with heads
ADC Germany awarded its coveted trophies. Jung von Matt and Scholz & Friends came out on top.
Awards
ADC Germany awarded its coveted "Nails". Jung von Matt and Scholz & Friends came out on top.
Nails with heads
Jung von Matt and Scholz & Friends were able to shine in front of the ADO Germany.
Page 10
ADC
Sebastian Turner, Chief Creative Director of Scholz & Friends, on creativity, quality, success and its transience.
Page 11
Watches
Wirz accompanies the relaunch of the luxury watch brand Fl. Moser & Cie with an image campaign
Page 12
Detergent
cR Basel revives the bio and creates a new magaland targeting families with children
Page 14-15
New Campaigns
Page 17, 23, 25
Short Cuts
Page 17
PIN causes trouble Market research Igem and Publisuisse relaunch the discussion about the release of PIN data.
Free press
Ringier launches the free evening newspaper "heute" in the summer - and the designated editor-in-chief Bernhard Weissberg reveals how it will be positioned
Page 20
Springtime
he latest figures from Wemf show that Swiss print media are on the up.
Reader research
According to Wemf, the Swiss print media are showing a slight upward trend. Mach Basic and Mach Consumer are now published every six months.
Trend upwards
According to Wemf, Swiss print media like the are doing slightly better.
Page 23
GEMI
After a moderate January, the Goldbach Electronic Media Index was also unable to pick up in February
Page 27
Internet
Novel sites such as Myspace.com encourage networking and now attract more hits than Google in the USA
Page 29
Shortlist
Beat Fritsch was present at the Effie Awards 2006 - in contrast to the General Assembly of BSW swiss leading agencies, to which the media are not admitted
Page 31
Events
Imprint
Page 33
Jürg Siegrist
The SWA director reveals what he thinks of the RTVG and what his president dreams of most.
Weekly interview
Jürg Siegrist, Director of the Swiss Advertising Association, on media agencies, the RTVG and the dreams of his boss.
