Receive the German-language trade magazine "werbewoche" issue 12/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
Ivan Schultheiss, ARG's new Head of Sales Switzerland, has ambitious plans
JobChange
Page 5
Column
Constantin Seibt on the journalistic virtue of calculated venality
MediaShow
ReaderLetters
Page 7
Basler Zeitung
cR DDE emphasizes the diversity of BaZ in its new reader campaign
AdRating
Page 8
Xenical
Röche has prescribed an image makeover for the anti-obesity drug
Page 9
Coop
The retailer advertises its fresh produce expertise - on 18 million shopping bags
Media Markt
The discounter is not stupid after all and celebrates its tenth birthday with Flalali
Page 10-11
New Campaigns
Page 13
Commuter newspapers
LZ-Medien is expanding its regional territory with the free paper Zisch News
Page 14
View
Circulation is falling year on year. Ringier is trying to reverse the trend with a tabloid version
Facts
The weekly magazine in a new, more objective layout
Page 15
Advertising trends 2004
Forecasts suggest that communication budgets will grow again - but not immediately
Page 16
Events
Imprint
Page 17
Shortlist
Crying confessions at the Advertising Week party
