Issue 12/2002

Receive the German-language trade magazine "werbewoche" issue 12/2002 as a PDF download with the following table of contents:

SARI SIMOLA

wants to inspire many more readers for Glückspost as the new publishing director:

KURT SCHMID

would like to shake up the Swiss economy to be more vigilant as Lowe's CEO:

CULMINATION POINT

New campaign: The Geneva agency Rive Gauche shows Ringier Romandie what dimanche.ch is all about.

PUSHES FROM JVM

Agencies; Holger Jung and Jean-Remy von Matt have given each other a book as a present: Thrusting reading.

COLORFUL MYANMAR

International: In the former Burma, advertising is first and foremost garish - and anarchic.

SANS CRÈME BRÜLEE

Media: The magazine of the new Swiss Air Lines Ltd. comes onto the market without any intervention by Tyler Brüle.

PETER METZINGER

advises the economy as an ex-Greenpeace strategist and relies on credibility:
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