Ausgabe 12/1997 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" issue 12/1997 as a PDF download with the following table of contents:

ROLF SCHLÄPFER

goes from Wirz Identity to Röche:

WERNER WYSS

via the Advertising Index:

JUMBO BLOWS FOR SHOPPING

Campaigns: Jumbo image advertising with AI Bundy

HEAD FIGHT

Marketing: Youth Marketing Congress 97

GERMANIC MANNERISM

Awarded: ADC Germany

BRAKING TRACKS

Media: Slower negative development of advertisements in February

HERBERT SEILER

into the new year with a juicy budget win:

Category: Single issues

CHF 14.50

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