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Issue 12/1991

Receive the German-language trade magazine "werbewoche" in the 12/1991 issue as a PDF download with the following table of contents:

Public Relations

David Potts An Australian PR pioneer on the state of PR development "down under"

Mill talk

Dr. Werner Wyss When Swiss advertising was still in its infancy, Scope Lucerne was founded in 1961

Agencies

Beat Fisler For the first time since its foundation in 1%3, the ASW has elected a Bernese advertiser as president

Marketing

British Airways gives away 50,000 flight tickets: a school example of anti-cyclical advertising

Public Relations

A woman at the helm of the Bernese PR company

In the spotlight

Our Radiokriti about radio spots from press releases

Media

Sponsorship only permitted on satellite radio stations, but not on DRS 3 radio

Reduced advertising growth due to the 90s estimates of Swiss advertising expenditure

Category: Single issues

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