Issue 12-13/2015

Pure

Beat Hürlimann

Generation Z

Away from the laughing muscle to the heart of the matter

The new Bell campaign from Contexta

From cardboard to bits & bytes

Were times better in the advertising industry in the past?

Are web agencies affected by bid dumping?

13 Questions for Dominik Imseng

Copywriter and concept developer at Matter Gretener Lesch

The Impact Check of Werbewoche

Swiss E-Commerce Summit

Lack of mobile breakthrough and return of POS

New Campaigns

IAB Switzerland

Equipped for the "Mobile Only" and "Mobile First" Society?

The pages of Swiss Marketing

Swiss symposium

Communications Controlling at the HWZ

HEAD OF THE WEEK

Publicis CEO Curdin Janett is the 2015 Advertiser of the Year.

Shortlist

Advertiser of the Year and Brand Congress, SDV Award, After-Work Wine Tasting by Publicitas, VSV Fireside Chat

Events

Eyecatcher/Jobchange

Out