Issue 11/2018

Receive the German-language trade magazine "werbewoche" in the 11/2018 issue as a PDF download with the following table of contents:

To the point

Tobacco advertising

It's never time for a change

Survey

"It's always an image issue, too, whether we advertisers want to be 'hustlers' of the tobacco industry"

The future of television

Interview with Christian Kunz, Senior Vice President of Global Customer Insights, Viacom

Opinion

There were supposed to be a few

13 Questions for ...

Felix Courvoisier, Producer and CEO at Seed

Head of the week

René Eugster, Agency at the airport

Braveheart

Soft skills for the digital transformation

What is actually ...

a container tag?

cultural branding

How cultural values help brands to di+erentiate themselves

New Campaigns in FootballGeber

Who is who

Swiss Print Award 2018

Who is who

SDV Award 2018

Jobchange

Budgets

Swiss illustrators

Ella Tjader

Noticed / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50