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Issue 11/2018

Receive the German-language trade magazine "werbewoche" in the 11/2018 issue as a PDF download with the following table of contents:

To the point

Tobacco advertising

It’s never time for a change

Survey

«Es ist immer auch eine Imagefrage, ob wir Werber ‹Hustler› der Tabakindustrie sein wollen»

Die Zukun< des Fernsehens

Interview mit Christian Kunz, Senior Vice President of Global Customer Insights, Viacom

Opinion

Es sollen wenige gewesen sein

13 Questions for ...

Felix Courvoisier, Produzent und CEO bei Seed

Head of the week

René Eugster, Agentur am Flughafen

Braveheart

Softskills für den digitalen Wandel

What is actually ...

ein Container-Tag?

Cultural Branding

Wie kulturelle Werte Marken bei der Di+erenzierung helfen

New Campaigns im FussballGeber

Who is who

Swiss Print Award 2018

Who is who

SDV Award 2018

Jobchange

Budgets

Swiss illustrators

Ella Tjader

Noticed / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50

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