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Issue 11/2017

Receive the German-language trade magazine "werbewoche" in the 11/2017 issue as a PDF download with the following table of contents:

To the point

Wake up, boss!

Outdoor advertising in Japan

When advertising shows the way

Mobile Payment

"Twint has grown up"

News in brief

Opinion

Terror is no longer a street sweeper When Migros terminated my pregnancy

Claudia Senn

Stories from prison

Theophil Butz not about everything to grumble about

13 Questions for ...

Jeff Gerber, Executive Creative Director at Notch Interactive

New Campaigns

Equipe

Targeting millenials with "Petflix

Food Photo Festival

The eye eats with you

Media Opinion

A Pulitzer Prize for the Storm Lake Times

Market research

How customers want to test advertising impact

What is actually ...

a data warehouse?

Online campaign

Return to the USP

Humor is when you laugh anyway - or precisely because of it

What do you know about ...

Email marketing and automation?

The marketing doctors are coming

Reading tips

Jobchange

Budgets

Swiss photographers

Armin Zogbaum

Striking I and II / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50

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