Issue 11/2015

Receive the German-language trade magazine "werbewoche" in the 11/2015 issue as a PDF download with the following table of contents:

Pure

COLUMN

Hans Stutz on the job profile of media professionals, Anne-Friederike Heinrich on the Belly-Button-Challenge, Axel Eckstein on professional illnesses and Theophil Butz on small advertising budgets.

Beat Hürlimann: in vivo

Dispute over moving image advertising in the city

Manuel P. Nappo: Corporate culture as a success criterion or "don't f*** up the culture".

Florian Weischer: Cinema has a big plan

13 questions for Simone Fluri, Creative Director and Partner at Valencia Kommunikation

Away from the watering can principle in remarketing

Crossmedia Manager

Targeted use of media channels

corporate publishing

New Campaigns

Six answers to open IGEM questions about the TV panel

HEAD OF THE WEEK

Roland Tännler won the Swiss Photo Award in the category of advertising photography at this year's EWZ Selection.

SHORTLIST

Goldbach Award Night in Zurich

Events

The reading tips of the advertising week

Eyecatcher/Jobchange

Out

Category: Single issues

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