Issue 10/2017

Receive the German-language trade magazine "werbewoche" in the 10/2017 issue as a PDF download with the following table of contents:

To the point

Artificial intelligence has been around for a long time

With Pop Art through Zurich

"Zürich Insider Guide"

Advertising agencies

A successful external presentation is not a by-product

Next level shopping

With or without the customer


Macron, a French media fairy tale

Theophil Butz on the latest Wemf surveys

Head of the week

Guido Keel, adventurer on the side

13 Questions for ...

Dominik Stibal, CEO and owner of Inhalt&Form

New Campaigns

Launch campaign

A bank turns blue - and talks about money

That is why radio would be the best advertising medium

Media opinion proportional representation, persons and positions

In demand

What is actually ... SynchScreen?

Sven Ruoss

War of the platforms

Aging in advertising

Advertiser 5.0

Style radar


Fire alarm

Freshly baked branded goods from Wädenswil

Mrs. Mügge reads

"Muses kisses"

Who is who

"Zurich Journalism Award" 2017

Who is who

"Advertiser of the Year" 2017



Swiss photographers

Lauretta Suter

Top / Said / Flop

Cartoon / Last but not least

Category: Single issues

CHF 14.50