Receive the German-language trade magazine "werbewoche" in the 10/2014 issue as a PDF download with the following table of contents:
REIN
Top 1
Advertiser of the year
Top 2
Campaign of the year
COLUMN
Oliver Classen asks: Who determines what journalism is? And Theophil Butz: Why is it possible to ban advertising for a product at all, even though it is legal?
In February 2015, TV advertising in Switzerland passed its first half century. And ahead of it?
Numéro 10 developed a joint campaign for the Manor shopping centers in the cantons of Geneva, Valais and Vaud. For Valais, Contexta developed a new appearance across all channels
FCB Zurich and the Fimproduktion Wirz-FraefelPaal have realized an app for MTV mobile by Sunrise, with which short messages can be spread even more emotionally
Wirz Wietlisbach Dialog and Agentur am Flughafen were among the winners of the German Dialog Marketing Award
Manuel P. Nappo via Snapchat
The impact check of Werbewoche shows which campaigns perform best
ADC Young Creatives Award
What young lions think about advertising
A conversation with Thomas Ramseier, owner and CEO of Brandpulse, about the role of branding agencies in modern brand management.
13 Questions for Hanspeter Schweizer, Creative Director and Partner Wirz Werbung
NEW CAMPAIGNS
The New York Times Innovation Report has caused quite a stir. Do its solutions also apply to Swiss publishers?
Print is well ahead of direct mail and TV in the 2013 advertising expenditure rankings
Mobile video becomes more and more popular
HEAD OF THE WEEK
Patrik Giacobbo has been back at Noise for a few months now. He is to make more noise as the new Managing Partner Digital
SHORTLIST
Werbewoche visited the Zurich Journalist Award, the After Work Event of SBB Advertising and the IGEM event All-Screen-Planning.
