Issue 10/2014

Receive the German-language trade magazine "werbewoche" in the 10/2014 issue as a PDF download with the following table of contents:

CLEAN

Top 1

Advertiser of the year

Top 2

Campaign of the year

COLUMN

Oliver Classen asks: Who determines what journalism is? And Theophil Butz: Why is it possible to ban advertising for a product at all, even though it is legal?

In February 2015, TV advertising in Switzerland passed its first half century. And ahead of it?

Numéro 10 has developed a joint campaign for the Manor shopping centres in the cantons of Geneva, Valais and Vaud. For Valais, Contexta has developed a new presence across all channels

FCB Zurich and Fimproduktion Wirz-FraefelPaal have created an app for MTV mobile from Sunrise, which can be used to spread short messages in an even more emotional way.

Wirz Wietlisbach Dialog and Agentur am Flughafen were among the winners of the German Dialog Marketing Award

Manuel P. Nappo via Snapchat

The impact check of Werbewoche shows which campaigns perform best

ADC Young Creatives Award

What young lions think about advertising

A conversation with Thomas Ramseier, owner and CEO of Brandpulse, about the role of branding agencies in modern brand management.

13 Questions for Hanspeter Schweizer, Creative Director and Partner Wirz Werbung

NEW CAMPAIGNS

The New York Times Innovation Report has caused quite a stir. Do the solutions also apply to Swiss publishers?

Print is well ahead of direct advertising and TV in the 2013 advertising spending rankings

Mobile video is becoming more and more popular

HEAD OF THE WEEK

Patrik Giacobbo has been back at Noise for a few months now. As the new Managing Partner Digital, he is to ensure more noise

SHORTLIST

Werbewoche visited the Zurich Journalist Award, the SBB Advertising After Work Event and the IGEM All-Screen-Planning event.

EVENTS

EYECATCHER / JOBCHANGE

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