Receive the German-language trade magazine "werbewoche" in the 10/2013 issue as a PDF download with the following table of contents:
REIN
Top 1
101 Questions for Frank Bodin
Top 2
No risk, no fun
COLUMN
Jürg Altwegg describes a media scandal, Anne-Friederike Heinrich finds müesli unhealthy and Theophil Butz for once doesn't grumble - he likes something
Young creatives from all over Europe designed print advertising at the best Yet in Vienna. Werbewoche was there exclusively
Mettler Mettler + Mettler have developed a youthful visual language for the Zurich Open Air and Unikat and Manifesto communicate Lidl's involvement in the Greenfield Festival.
A Basel-based start-up shows how data and information can be visualized in a catchy way
Lesch + Frei promotes the Einsiedeln World Theater and TBWA launches a prevention campaign for Pro Juventute
Florian Weischer on cinema advertising
Manuel P. Nappo on menu navigation using hand gestures
Ammarkt has developed new motifs and a new website for Schützengarten, the oldest independent brewery in Switzerland
Everyone uses AdWords, some do it right
Investments in new media such as social media are being made cautiously. Ueli Weber, President of IAB Switzerland, explains why this is the case
NEW CAMPAIGNS
Digital streaming expands the diversity of!TV use
HEAD OF THE WEEK
Catherine Ann Berger is the new director of SWISS FILMS. Until now a successful film dramaturge, she now wants to provide excitement, action and a happy ending in film promotion
SHORTLIST
Zurich Journalism Award, Swiss Media Forum, BSW, ADC, ASW
