Receive the German-language trade magazine "werbewoche" in the 10/2006 issue as a PDF download with the following table of contents:
Page 3
Head of the week
Leif Langenskiöld - After Red Bull, he now gives the event agency
Triebwerk wings
JobChange
Page 5
Opinion
Oliver Fahrni takes the view that freedom of the press must be defended, but still gives the guys at Jyllands-Posten a smack on the head
Editorial
Page 7
Less is more: The Zurich-based advertising agency makes it clear that Sandoz and generics are one and the same.
Pharma
The Zurich-based advertising agency Werbean stalt aims to make the Sandoz name synonymous with generics
Page 8
Pictures instead of words
The Museum für Gestaltung is dedicated to 45 years of British graphic culture.
Graphic Design
In the "Communicate" exhibition, the Museum für Gestaltung in Zurich presents 45 years of British graphic design culture
Page 11
Dialog Marketing
Euro RSCG's Direct Marketing Pass is a hit for Swiss Post International
Page 12
The new generation sprouts
Three subjects of the "Only an advertisement can do that" competition are published
Press
Three subjects from the 2006 "Only an advertisement can do that" competition are now being published in the media
Page 13
New Campaigns
Page 15
Fewer rights
Publishers are treating freelance journalists more and more harshly.
Copyright
An increasingly harsh wind is blowing against freelance journalists, who are being asked to cede their copyrights
Page 16
In-game advertising
An attractive and interactive market is opening up for the advertising industry.
In-game advertising
The advertising industry is clinging to the skirt of the growing video game industry
Page 17
Georges von Csernatony
on the new guidelines for professional brokers and their philosophy.
Interview
Georges von Csernatony, member of the PubliGroupe Management Board, on the background to the new guidelines for professional intermediaries
Page 18
Media
The NZZ is involved in the "Media Views" workshop with longer-term perspectives for young talent
Page 20
Events
Imprint
Page 21
Shortlist
Beat Fritsch attended a theater evening with FCB Leutenegger Krüll, and of course he was also present at the redesign event of the Swiss bank
