Receive the German-language trade magazine "werbewoche" issue 10/2003 as a PDF download with the following table of contents:
" Contents 10/03
Head of the week
Christoph Bürge at JvM/Limmat
Column
Walter Bosch on the Versa gen of the Media in Airspace
" Marketing & Communication
Press Market
Publicis wants to strengthen NZZ am Sonntag with puzzles
Display combination
A new image from McCann-Erickson for the Kombi NZZ Grandplus
BSW
Most agencies recorded losses in 2002, BSW-GE Walter Merz knows.
Magazines
SI refreshes its relationships with stars for the third time
Newspapers
Guye Banker's new subject series for Tages-Anzeiger
Food
Emmi's Aloe Vera Line: Power in the Yogurt Market
" Media & Meidien
Online advertising market
The gross online advertising volume reported for January is only provisionally correct
Daily newspapers
Standstill in the battle for Thurgau readers
Specialist publicist
Ueli Güster on the strategy of St. Galler Tagblatt Me dien in the Thurgau market
Business Magazines
Stocks publisher Ralph Büchi remains confident despite stock market crisis
People
Xaver Awards and Leutenegger & Krüll's Ten Creative, Joint Advertising Years
Weekly interview
Daniel Kaczynski on family felt, price elasticity and small publishers
" Rubrics
JobChange
Editorial
MediaShow
AdRating
New Campaigns
Events
Imprint
