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Issue 10/2002

Receive the German-language trade magazine "werbewoche" issue 10/2002 as a PDF download with the following table of contents:

PASCAL SCHAUB

represents a holistic approach to strategic planning at Publicis:

OTTO SELZ

puts sales in the spotlight at the sales managers' conference in Interlaken:

LANDLINE THRILLER

New campaign: Wirz flirted heavily with the crime genre for Sunrise's Myzone commercial.

BOOM WITHOUT END

Dialog marketing: More and more advertising agencies are entering the field of dialog marketing.

THE WORLD MAY

Media: Weltwoche will be published as a magazine for the first time on May 8. Exceptionally on Wednesdays.

NZZ-BRÖTCHEN

Media: The NZZ will also be available in bakeries from next Sunday.

ELISA BORTOLUZZI DUBACH

still sees Switzerland as a developing country for sponsorship:
Category: Single issues

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